Apple releases new products in line with the AI wave, boosting market confidence and offering new in

Published on 2024-05-09 Updated on 2024-11-04

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During a pre-recorded live-streamed event from its Cupertino, California headquarters, Apple launched the latest versions of the iPad Pro and iPad Air tablets, along with a brand new Apple Pencil Pro. CEO Tim Cook stated at Tuesday’s event that this release marks “the most significant day for iPad since its debut.”

The newly launched product has significantly improved its performance

The core of the new iPad Pro is Apple’s new custom M4 processor, which has four times the performance of existing iPad Pro models. Considering that Apple’s latest MacBook product line currently uses the M3 chip, Cook called it an “exceptionally powerful AI chip”.

The company expects to showcase its first AI tools for iPhone and iPad at its Worldwide Developers Conference in June.

The latest iPad Pro comes in two sizes: 11 inches and 13 inches. Apple says the 11-inch model is the thinnest to date, only 5.1 millimeters thick and weighing less than a pound. Its display combines two OLED panels to maximize brightness. The iPad Pro offers two looks, silver and space black.

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At the same time, iPad Air launched two sizes for the first time: 11 inches (priced at $599) and 13 inches (priced at $799). The design inspiration for the larger size comes from the iPad Pro, with a larger screen and 30% more screen area than the 11-inch display.

The iPad Air is equipped with Apple’s own M2 processor, with a faster GPU and neural engine, which is 50% faster than the previous generation iPad Air. The company stated that it better supports AI-driven software. It also comes with a front horizontal camera. At the same time, the upgraded Apple Pencil (priced at $129) adds a squeeze function that allows users to call up tools, customize the drawing layer they are working on, and includes haptic feedback. It also supports Find My function to locate the pen when it is inevitably lost.

Apple also showcased a redesigned Magic Keyboard with a haptic touchpad that makes the iPad more like a laptop. Some key applications, including Final Cut, have also been significantly upgraded, including adding AI-based audio or editing capabilities using AI.

New products are expected to inject development vitality

Earlier, Apple released its financial report, reporting Quarter revenue of $90.80 billion, a year-on-year decrease of 4%. The tech giant continues to face growth challenges, especially in the uncertain economic environment of China, where the market seems to be more pessimistic about its development expectations. After the financial report was released, the company’s stock price also experienced a corresponding decline. The new product launch followed closely, and the company has high hopes for this series of products, hoping to inject new vitality into its slow-growing tablet market and change the previous situation of declining product sales. The company stated that it expects the iPad business to achieve double-digit growth in the June quarter.

Apple’s new iPad series products will start accepting pre-orders from Tuesday and go on sale in stores next week. Previously, Apple’s board of directors authorized an additional $110 billion for stock buybacks and announced an increase in dividends from $0.24 per share to $0.25 per share. This move aims to give back to shareholders and enhance investor confidence in Apple’s future development.

Ben Wood, chief analyst at market research firm CCS Insight, said the unexpected launch of the new M4 chip for the iPad Pro and its significant performance improvement may be enough to spark some excitement among consumers. He said, “Although these new iPads are unlikely to immediately restore growth in the category, they represent a much-needed upgrade reason and are suitable for customers whose products have already aged.” This also indicates that the launch of new products has to some extent boosted investor confidence, and the stock price has also rebounded somewhat after the launch event.

At the opening of the US stock market that day, Apple’s stock price rose more than 1% at one point, but fell back as the press conference progressed. As of the close of the US stock market on Tuesday, Apple’s stock price closed at $182.4, up 0.38%, and the current total market value is about $2.80 trillion.

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Companies are following the wave of artificial intelligence

Apple sees artificial intelligence as a key opportunity for the vast majority of its device line, and CEO Tim Cook said in a previous earnings conference: The company remains very optimistic about the opportunity in the field of generating artificial intelligence, is making significant investments, and believes in the transformative power and prospects of artificial intelligence. They believe that their advantages, including seamless integration of hardware, software, and services, innovative chips, leading neural engine technology, and a firm commitment to privacy, will make the company stand out in this new era.

The new M4 chip launched this time is not only a representative of Apple’s next-generation silicon chip, but also an important achievement for Apple to build artificial intelligence from scratch. The launch of the M4 chip marks an important step in the field of artificial intelligence. The chip is built using advanced 3-nanometer technology, demonstrating Apple’s outstanding strength in chip technology. As a chip specially designed for artificial intelligence, the M4 will provide strong power for the new generation iPad Pro and is expected to appear in Mac computers in the future, bringing users a better performance experience. This also confirms that Apple is constantly advancing towards the field of artificial intelligence and has achieved corresponding results.

Provide opportunities for investors

In today’s era, the wave of artificial intelligence is hot. In a short period of time, it has penetrated into every aspect of our lives. It is almost certain that the existence of generative AI in our lives will continue to grow. In fact, many experts predict that this growth will accelerate significantly. Business intelligence company Markets and Markets predicts that by 2024, the generative AI market will reach about $21 billion, and by 2030, it will soar at a compound annual growth rate (CAGR) of 37%, reaching $137 billion.

As mentioned earlier, the launch of Apple’s new products also confirms the company’s determination to develop artificial intelligence and seize the development opportunities of this era. Although the company’s recent financial report mentioned some problems such as declining sales, I believe that Apple, which is riding on the development train of the artificial intelligence era, will have good development prospects in the future. Investors who are still watching can consider investing.

Alternatively, you can go to the multi-asset trading wallet BiyaPay to search for the company’s stock code AppL to monitor the market trend and choose the appropriate time to get on board. Of course, the platform can also directly deposit U into US dollars, without the need for offshore accounts to invest directly on the platform; in addition, investors can also bind the offshore account of Jiaxin Wealth Management in BiyaPay, withdraw US dollars to Jiaxin for investment in Apple stocks , withdraw on the same day, and receive the money on the same day without delaying the market.

Finally, the editor reminds everyone that investment involves risks. We hope all investors will consider carefully and wish everyone a good investment return!

Source: CNN
Editor: BiyaPay Finance